Strategic Advising
For leaders navigating growth, change, or reinvention.
Whether you need a deep dive, a dedicated thought partner, or a fresh perspective, this work is designed to help you move forward with strategy grounded in clarity, intention, and long-term impact.
Common themes include:
Brand and messaging refinement
Marketing strategy and channel planning
KPI development and performance frameworks
Executive team coaching and alignment
Business model evolution or expansion
Organizational strategy and operating plans
Decision support and prioritization frameworks
Launch planning or strategic campaign advising
Board or stakeholder presentation development
Clear strategy creates focus. Together, we’ll cut through the noise and chart a measurable path that works.
Notable brands and organizations I’ve had the privilege of working with in my career:
Testimonials
-Past Clients + Team Memebers-
“Not only is she a good person, she is wicked smart! She’s been instrumental helping us develop our digital strategy for RE/MAX and Motto Mortgage. Media performance is better than ever and she’s a pleasure to work with.”
-James Schwartz, SVP of Marketing, RE/MAX
“Emily is an engaged, emotionally intelligent, and sharp people person. Her direction, insights, and creative thinking helped direct our team with creative and impactful strategy. I saw great value in her partnership (as did our business), appreciated her candor, and would absolutely hire her to my team.”
-Corbin Clement, DTC Analytics Manager, Altra Running
“Emily is outstanding. She understands the constantly changing digital marketing landscape. She was constantly bringing to our attention new technologies and strategies to help us better branding and sales. On top of it all, she is a pleasure to work with- very personable.”
-Chris Chin, Director of Marketing, FrndlyTV
“Emily is a true leader in the marketing and advertising industry who consistently provided smart and insightful strategies that drove patient acquisition. She was genuinely dedicated to her clients, always willing to act as an extension of my marketing team and seamlessly integrating with our goals.
Her even-keeled approach and extensive marketing expertise made her an invaluable partner, and it is truly a joy to collaborate with. Her guidance not only elevated our campaigns but also set a high standard for client-agency relationships.”
-Lydia Jorden, Marketing Manager, Denver Health
Emily consistently goes above and beyond to ensure our needs are met with efficiency, professionalism, and a true partnership mentality.
Emily is incredibly responsive, detail-oriented, and proactive in finding solutions that align with our goals. She has a deep understanding of our business needs and always approaches challenges with a positive, problem-solving mindset. Her ability to balance strategic thinking with hands-on support has made a significant impact on our collaboration.
On top of that, Emily is simply a fantastic person to work with—approachable, knowledgeable, and always willing to go the extra mile. I highly recommend her to anyone looking for a dedicated and results-driven partner.
-Danielle Beeson, Director of Digital, Luxury Brand Partners
“Emily is a highly skilled leader and marketing professional. Her deep analytical understanding of brands, their needs, and the ways to best benefit their business is invaluable to teams. She is empathetic, understanding and thoughtful in how she approaches everything from client success, to improving internal teams. She looks at challenges with determination and enthusiasm and is an absolute pleasure to work with.”
-Lexi Sullivan, Affiliate + Partnership Marketing Expert
“Emily is an absolute pleasure to work with. In fact, she is one of my favorite customers! Emily is strategic, energetic, thoughtful, organized, responsive and extremely intelligent. I feel very fortunate to be able to work so closely with Emily. She is a gem!.”
-Amy Mehta, Sr. Sales Executive, Samsung Ads
“Emily's business acumen is extensive and highly valuable. Her expertise in market research, brand strategy, campaign execution, and data analysis is exceptional. She stays abreast of the latest industry trends, digital marketing techniques, and emerging technologies, ensuring she remains at the forefront of her field.
In summary, Emily Steele is a remarkable professional who possesses the qualities and skills necessary to excel in any industry. Her self-starting attitude, strategic thinking, powerful partnership abilities, empathetic leadership, and comprehensive business acumen make her an invaluable asset to any organization..”
- Mike Olson, EVP Client Development, Basis Technologies
“Emily is patient, dedicated, driven, a relentless problem solver, a visionary and an incredibly active listener which enables her success as a leader of teams and consultant to clients. She is always willing to sit beside her team and roll up her sleeves, often pioneering insight into new tools, platforms or capabilities first so she can effectively guide others and drive growth. Anyone I've ever met has had positive things to say about Emily personally and professionally. Having the benefit of knowing Emily in both capacities, I can confidently advise not to pass up an opportunity to work with her! Thanks for all you have taught me (IQ and EQ) over the years!.”
-Vanessa Pence, SVP of Digital, Truform Media Group
“I've had the pleasure of working with Emily on various digital media campaigns over many years now. In our space of constant change and fast paced decision making Emily is always on top of it and always very responsive. Her ability to communicate her client's needs, develop creative ideas, and work positively with various vendors sets her apart as a true expert in her role”
-Torrey Dill, CEO, Fierce 45
“Emily is one of my favorite clients that I've had. When I think about Emily, the first word that comes to mind is "partnership." She truly understands the value and importance of working collectively to solve problems, accomplish client goals, and execute.
She's obviously bright and while her focus is generally very strategic, I appreciate that she's not afraid to get into the weeds to understand technical product aspects or to analyze campaign performance data!”
-Adam Carmin, Director, Specialty Retail, Facebook
“Emily is a pleasure to work with. She exudes extreme professionalism, is at the forefront of digital display advertising thought leadership and is a highly collaborative business partner which is an ideal set of traits of someone you work closely with. Emily is extremely knowledgable in her space and is willing to take chances on big ideas which has led to her career success . She is a great asset to any team she is a part of and I would highly recommend her.”
-Andy Abdelmalek, Head of Search Ads 360, Google
“Emily is one of my favorite people to work with. Emily is great at setting achievable expectations because she is straight forward and honest. Her team has always spoken highly of her ability to lead by example. She is a very bright, dedicated, hard worker that everyone enjoys to be around!.”
-Jenna Jorgensen Fry, Account Director, Spotify
